Texas Capital Bank

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Director, Customer Analytics

at Texas Capital Bank

Posted: 10/3/2019
Job Reference #: 4060
Keywords: operations

Job Description

  • Job LocationUS-TX-Austin
    ID
    2019-4060
    Location: Address
    98 San Jacinto Boulevard
    Category
    Marketing & Communications
  • Overview

    At Texas Capital Bank, we are driven by a singular purpose: to power prosperity in business and in life. We pride ourselves in our ability to develop solutions that give the bank and our clients a competitive advantage. We partner with our clients to push the boundaries of what's possible and achieve their goals—together. Our culture is defined by our entrepreneurial spirit, our willingness to venture into uncharted territory and our passion for creating opportunity for clients, communities and employees.

    Texas Capital Bank is currently hiring for a variety of positions to support our digital banking offering. Our digital bank will expand upon our reputation for premier client experience, engaging new customers in new and exciting ways. We are looking for team members who embody our culture, are driven by purpose and motivated by innovation.

    Responsibilities

    • Own customer lifecycle management end to end and ensure alignment of marketing programs and product/platform experience
    • Build and lead a highly motivated and collaborative Customer Analytics team
    • Oversee the design and delivery of reports and insights that analyze business functions, key operations and performance metric (including sales, service and support interactions) and customer journeys across all channels (e.g. email, media, social, and mobile app, etc)
    • Analyze and interpret full customer analytics journey, creating powerful insights and implementing solutions that solve business problems at hand
    • Oversee marketing automation team/agency and identifying opportunity to further drive performance improvements through A/B testing across channels (e.g. email, SMS, website, media, etc)
    • Collaborate with MarTech team to develop a 360-degree view of customers and prospects as well as continuously identifying innovation in leveraging technology and data to drive high conversion through high level of engagement and relevance
    • Engage with product owners and operations team to align on all customer messages, maintaining visibility for the organization while actively managing all communication that are exposed to customers
    • Partner with Creative Director, marketing automation and creative agencies to ensure messaging journeys are aligned to customer segments and address their pain points as appropriate

    Qualifications

    • Demonstrated experience 6 – 7 years in analytics or execution of multi-channel marketing (CRM, Web, Digital, Social)
    • BBA in Marketing
    • Experience with salesforce marketing cloud, marketing automation and ESP technologies
    • Ability to build, develop, and inspire a collaborative and highly engaged team
    • Expertise in identifying and outlining key campaign metrics and building campaign proformas/measurement plans/marketing analytics
    • Ability to deliver actionable insights and recommendations by combining data and analytics with research and business trends
    • Experience managing agency relationships, including marketing automation and email marketing agencies
    • Proven experience in Omni-channel messaging including email, SMS and push
    • Deep understanding of key principles of a/b testing, multi-variate testing and landing page optimization
    • Knowledge of key concepts in design research and the application of customer research to marketing activation
    • Marketing experience in B2C companies, financial services or travel sector preferred
    • Exceptional communicator who can effectively collect feedback from customers, product teams, designers and other stakeholders and engage with marketing agencies
    • Ability to build and maintain positive working relationships across all levels of the organization
    • Experience with statistical modeling or working with data scientists preferred
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