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Growth Marketing Manager

at Lime

Posted: 9/29/2019
Job Status: Full Time
Job Reference #: 26eb8734-51af-4d7a-a9fe-781f1ab459e3
Keywords: operations

Job Description

Growth Marketing Manager

Austin, TX
Operations – Local Operations
Full-time

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Lime is a smart-mobility provider that offers cities an array of mobility products including Lime-S electric scooters. Lime aims to revolutionize mobility in cities and campuses by empowering residents with cleaner, more efficient, and affordable transportation options that improve urban sustainability.

We are looking for someone highly analytical to lead local and regional marketing efforts (online/offline/email marketing) for the North America - Central Region to grow our user base and brand awareness at the local level.

You are a resourceful, strategic networker, with the ability to dream up, execute and analyze a local and regional marketing plan. You are comfortable meeting new people, pitching partnership concepts, project managing across departments, and mining data for insights. You have a strong business sense, and you understand how local marketing can positively impact the P/L. While we move quickly, sometimes in a state of ambiguity, we keep the focus on quality.

What You'll Do

Initiate and execute online user acquisition campaigns and offline activations to boost demand for the region

Continuously analyze results, A/B test, and optimize campaigns in order to generate learnings and improve strategies
Create playbooks and best practices for markets within your region to foster partnerships with local businesses that generate demand
Amplify impact and brand stories through local channels
Plan and execute events that increase ridership, awareness, and advance our policy goals
Development/execution/evaluation of marketing campaigns, content generation, partnerships, external community outreach, and events
Collaborate with the operations team to create and execute plans that improve rider experience
Optimize brand perception through quality execution
Generate local community insights that drive strategic operations and marketing decisions
Experiment, learn, evolve and share with counterparts and partners
Primary KPIs will be centered around demand growth, rider acquisition and retention, brand awareness and preference, customer satisfaction, rider compliance with city regulations, and overall business growth as measured by revenue

About You

3+ years of experience in online/offline/email marketing and business development

Resourcefulness: You can make it happen with minimal direction
Strategy: You can click into the big picture
Execution: You have high standards for quality and speed
Intuition: You have great instincts that lead to great decisions
Analytics: Your data chops can help you prove/disprove your strong hypotheses
Proficient in Excel with the desire to build your data analytics skill set
Attitude: You are a passionate, collaborative, positive team player
Preferred qualifications: SQL- Strongly preferred, Leadership experience; background in mobility, tech, or field marketing leadership for high-profile brand, content creation background, email marketing experience

What We Offer

Opportunity to revolutionize transportation with the leader in urban mobility solutions

A position that offers a variety of career and resume building experiences with the fastest growing startup of 2018
Scale with a rapidly growing organization, with tons of opportunity for growth
Play a role in the transformation of urban mobility and sustainability
Work with a team of fun and motivated individuals
Competitive salary and benefits

We here at Lime strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Lime is an Equal Opportunity Employer.

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