Kendra Scott

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Amazon Channel Manager

at Kendra Scott

Posted: 7/11/2019
Job Reference #: 646354

Job Description

Amazon Channel Manager

Job Description
About Kendra Scott: We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Position Overview:
We have an exciting opportunity to develop and grow our presence on Amazon! Partnering closely with our VP of E-Commerce and VP of Wholesale, our Amazon Channel Manager will drive brand and product awareness through diligent communication and creative marketing. The Channel Manager will collaborate cross-functionally to educate, strategize and provide the organization with sales and marketing programs to drive Wholesale channel growth and increase revenue.

• Develop the strategy for the Amazon marketplace with a full understanding of all the necessary supporting functions including logistics, customer acquisition, product development, merchandising and branding
• Collaborate with cross-functional leadership to effectively integrate sales optimization strategies with other corporate initiatives to promote healthy growth of the business
• Build account relationships and manage negotiations with Amazon
• Utilize data analytic tools and develop recommendations for sales and marketing initiatives

Reporting & Analysis
• Track and grow sales, provide daily, monthly and yearly sales data reports
• Work cross-functionally to develop a quarterly operating budget in accordance to business goals
• Monitor and analyze (KPIs), visits, conversation rate, ROI, and cost analysis
• Analyze reports from the Amazon platform to present findings and provide recommendations for areas of growth

Cross-functional Support
• Monitor demand planning and forecasting models with relevant stakeholders to ensure that adequate inventory levels are maintained and communicated to the client/customer and internal relevant team members
• Interface with the Distribution Center and WMS to provide support, problem-solving and information on inventory issues
• Work closely with Product Development to ensure the accuracy and integrity of inventory
• Work with Merchandising team to identify new category and item opportunities
• Work with Merchandising team to ensure inventory levels meet demand

Product Listings
• Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking
• Optimize listings for placement and organic search performance
• Work with other functional areas of marketing to drive traffic and execute advertising campaigns, sponsored ads, and other efforts to increase revenue
• Monitor the channel for errors, alerts, questions, and inquiries and resolve with a high sense of urgency

Our Ideal Candidate Will Have:
• Bachelor’s degree or equivalent work experience in E-commerce Marketing
• 7+ years’ experience in channel marketing for a high-growth retail company
• 5+ years’ experience managing Amazon channel partnerships
• A proven ability to break down larger initiatives into consumable achievable tasks to achieve departmental and company objectives
• Ability to clearly articulate plans and ensure team is aligned
• A solutions-oriented mentality with a data driven approach
• Strong understanding of channel marketing and overall marketing concepts
• Experience in development and execution of a marketing plan
• Excellent attention to detail with a structured approach to analysis
• A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others
• Strong communication skills with a proven ability to build cross functional partnerships to make effective decisions collaboratively
• High commitment to employee growth and development; empowers team and defines success as having a significant impact on other’s careers
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy

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