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SVP, Marketing

at Favor

Posted: 2/23/2019
Job Status: Full Time
Job Reference #: 33ed7d4c-fda3-4a12-945d-fc91c015dff8
Keywords: marketing

Job Description

SVP, Marketing

Austin, TX
Full Time

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Favor is looking for an experienced and hands-on Senior Vice President of Marketing to lead all online and offline marketing and strategy. The SVP of Marketing will report to the CEO, with overall responsibility for leading our efforts to grow and retain our Favor audiences and deliveries through strategic marketing planning, customer demand generation, Runner supply forecasting, product marketing and media buying.

The ideal candidate can hit the ground running with expertise in building brand awareness and performance marketing (CRM, SEO, SEM, Content Marketing and Social Media). Building upon their previous experience, this individual will help increase Favor’s top-of-mind awareness while also driving trial and repeat consumer purchases across digital and out of home channels. This role offers an exciting opportunity to build and lead a team of highly motivated and driven marketing professionals within a dynamic, fast-growing company.


Develop a strategy to grow the Favor audience, deliveries and brand-awareness across all channels

Establish an approach to increase lifetime value (LTV) of new and existing customers
Oversee digital and out of home marketing with an emphasis on brand and direct response metrics
Manage large budgets with the ability to develop and analyze campaigns and supervise all media buying
Own the full cycle of marketing, including lead generation, marketing operations, market analysis, product strategy, marketing communications, performance marketing, digital marketing, brand management and public relations
Activate programs and product recommendations at scale to support local regions and markets
Deep understanding of attribution across all channels
Develop and execute a clearly defined marketing and external communications strategy in a manner that supports consistent business growth and builds brand equity
Develop go-to-market strategies for entry into new markets
Lead and mentor a high-performing marketing team
Work side by side with the leadership team to continuously refine our marketing roadmap and vision


15+ years of senior-level marketing experience with a major consumer-facing brand

Established and innovative marketing leader with a broad, diverse marketing background with increasing levels of responsibility
Experience building and developing a multi-audience consumer-facing brand with a proven track record in digital marketing, online customer acquisition and campaign optimization
Affinity for data and a track record of analyzing marketing funnels to size different growth opportunities, build tests to measure impact and synthesize complex results into actionable recommendations
Demonstrated ability to lead and inspire an experienced team
Experience working in a product-centric business and comfortable making related recommendations
Outstanding communication and interpersonal skills
Comprehensive understanding of digital and out-of-home media buying
Able to handle aggressive deadlines, work cross-functionally, and prioritize work in a fast-paced, high-change environment
A data-driven, quantitative approach to using analytics and metrics to track KPIs and manage a large budget
A passion for innovation, creative branding, positioning and messaging

About Favor

Favor has grown to over 50,000 Runners and has delivered more than 10 million Favors to-date. Favor is currently available in over 100 cities across Texas, where we are the best rated delivery service. Backed by Texas-based H-E-B Grocery, Favor is looking to continue to expand its reach and strengthen its marketplace to service the more than 28 million customers, Runners and merchants who call Texas home.

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