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Director/Senior Product Marketing Manager – Experian Health

at Experian

Posted: 2/21/2019
Job Status: Full Time
Job Reference #: 19214

Job Description

We are looking for an energetic and driven Director/Senior Product Marketing Manager. The person in this role will become a subject matter expert on the markets, the buyer's journey, the sales experience, and the challenges our clients and their customers face. The role includes establishing our market positioning, developing strong messaging, and defining our go-to-market strategy for new products and key enhancements to support the sales and marketing of Experian Health's B2B product solutions. The person in this role will engage with stakeholders across the organization to evangelize our products and their benefits, educate on how our products solve client problems, collaborate on business development and partnership opportunities, and partner with the larger Marketing team to target the right buyers and influencers.

This smart, creative marketer will have strong intellectual curiosity and blend strategic marketing expertise with technical skills and capabilities that enable them to adeptly create compelling marketing and sales enablement strategies and content.

The person in this role will be a proactive, influential, strategic leader who develops quality relationships with colleagues, is comfortable engaging with leadership, questions status quo to drive improvements and change, and expertly drives cross-functional efforts to meet business goals.

Responsibilities include: 
  • Client/ market research and expertise – developing an understanding of the market, the buyer personas and needs, and the competitive environment. In partnership with our VOC/research function, drive ongoing ‘Voice of the Customer' best practices.
  • Go-to-market plans and strategies – coordinating across groups to define and execute smart strategies and effective go-to-market plans for all-new products and existing products.
  • Value proposition and positioning – clearly articulating product messaging that differentiates our products and resonates with targeted market segments and across channels.
  • Sales enablement and product marketing content – drive the creation and management of compelling internal/external product content (e.g., pitch decks, case studies, product sheets, recorded demos, etc.) and other resources including but not limited to presentations, product sheets, training tools, website content, objection handling and FAQ's.
  • Data insights and analytic skills—leverage data to make informed decisions as well as track, analyze and optimize marketing performance.


  • BS/BA and related work experience required
  • MBA strongly preferred
  • Minimum of 10 years of experience in product marketing, product management and/or sales in a marketing information, services or technology company of which at least 5 years were in a leadership role 
  • Health IT/Healthcare experience strongly desired
  • Experience navigating Salesforce
  • General experience with the range of digital marketing strategies, channels and best practices
  • Naturally curious and a ‘continuous learner' with excellent critical thinking, analytical, and problem-solving skills
  • Demonstrated ability to develop a vision, strategy and plan to get there
  • Ability to navigate ambiguity to drive to clarity and execution/ delivery
  • Ability to shine in a collaborative, cross-team capacity with strong verbal and in-person communication skills that demonstrate interpersonal savvy
  • Strong organizational and time management skills, attention to detail and effective management of multiple priorities
  • Excellent written communication skills - clear, concise and streamlined
  • Process-driven, with ability to develop repeatable processes that scale
  • Highly proficiency computer skills and adept at evaluating, learning and adapting to new systems and tools.
Experian is the leading global information services company, providing data and analytical tools to our clients around the world. We have always believed that data has the potential to transform lives and create a better tomorrow. We are transforming data into something meaningful: helping businesses to manage credit risk, preventing fraud, targeting marketing offers and automating decision making. We have been named one of the “World's Most Innovative Companies” by Forbes for 3 years in a row, operating at the center of Big Data since before the phrase was coined. Few companies can offer information services on an equivalent scale. We support clients in more than 80 countries and employ approximately 17,000 people in 37 countries.

Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the talent acquisition partner. The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies.

EOE including Disability/Veterans